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©B&H ーBrand Design Group

HADA NATURE

HADA NATURE is a brand born from Waqoo inc. Launched as a brand to support working women with a focus on skincare. B&H was developed a new brand image and communication design to expand the value of this brand.

About

Timeline

2019

Industry

Cosmetics

Location

Tokyo, Japan

Goal & Objectives

01

Brand strategy for existing products

02

A website that can attract customers

03

Architect the Brand new Digital Experience

Idea & Key insight

01

独創性のある理想を、情熱とロマン、純粋な心を持って実現化に向け努力したからこそ生まれたブランド

02

思いやり深く、世話好きな顧客もまた、忙しい毎日の中でロマンと希望を持ち、自分のご褒美のために商品を購入している

03

幸せな毎日の暮らしの中でも必ず大変なことは訪れる。しかしそれらを乗り越え日々頑張る女性を美しいと考える。そんな全力で人生を歩む世界中の女性にエールを送りたい

Information

Team

Genki Imamura

Strategic planner

Kentaro Kanayama

Director

Ryosuke Tomita

Art director / Designer

Yayoi Otani

Designer

Naoki Tsuchiya

Designer

Keita Yamada

Developer

Shunsuke Imanaka

Shooting Director

Takako Nagai

Shooting Director

Hideaki Hamada

Photographer

AG

Hair and make-up

Syohei Fujinaga

Stylist

Madoka Sakano

Props stylist

Executions