Living is not breathing but doing

Jean-Jacques Rousseau

BEES&HONEY.inc

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©B&H ーBrand Design Group

comme

comme is the first Japanese health & wellness coaching studio where aims to graduate lessons based on personal training. comme offers the original method that focuses on forming habits that each customer can train and manage their meal and resting after the graduation.

About

Timeline

2020

Industry

Personal Gym

Location

Tokyo, Japan

Goal & Objectives

01

Creating a brand strategy for new personal gym

02

Website development based on brand design

03

Creating comfortable and relaxing images to overturn existing powerful impression of the gym industry

Idea & Key insight

01

ブランドスプリントによるブランドの主義・アイデオロジーの形式知化

02

コンセプトを感じる総合的なブランドイメージの訴求

03

ジム業界の既存イメージを覆す、自然体で居心地の良い空間の訴求

Information

Team

Kentaro Kanayama

Strategic Planner

Ryosuke Tomita

Art Director

Ai Ushijima

Project Manager

Mitsugu Takahashi

Web Developer

Kenji Takahashi

Photographer

Yansu Kim

Videographer

Shino Itoi

Stylist

Mika Iwata

Hair & Make up