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©B&H ーBrand Design Group

Rinnai

Rinnai is a Nagoya-based company that manufactures and sells hot water heaters, kitchen appliances, air conditioning units, and other thermal energy appliances. The three-company team of Studio Details, Copilot, and B&H produced and designed the branding, promotions, and sales tools for the new product called Micro Bubble Bath Unit.B&H is the brand shift partner responsible for the design of the brand strategy for the new product launch and the creative direction of the film, website, graphics and typography.

About

Timeline

2019 - Present

Industry

Manufacture

Location

Nagoya

Goal & Objectives

01

Creating a brand strategy for new products

02

Mid- to long-term brand shift for existing brands

03

Creative production for sales promotion

Idea & Key insight

01

ブランドスプリントによるリンナイブランドの主義・アイデオロジーの形式知化

02

実用的で、長年使える、質実剛健な商品イメージの訴求

03

驚きの体験、驚きの技術が作り出す健全で豊かな暮らしの訴求

Information

STUDIO DETAILS Inc.

服部 友厚

Creative Director

野澤 美菜

Designer

COPILOT Inc

多田 知弥

Project Manager

船橋 友久

Project Manager

B&H

今村 玄紀

Brand Director

金山 健太郎

Project Manager

富田 良祐

Art Director

土屋 直輝

UI Designer

大谷 弥生

Graphic Designer

山田 啓太

Web Developer

永井 貴子

Editor

今仲 俊介

Shooting Director

鬼塚 裕介

Product Photographer

ELEVENCE

小林和生

Product Designer

EXITFILM Inc.

西澤英樹

Director

寺井彩

Production Manager

amana inc.

四柳 洋

Producer

土井 一岳

Movie Producer

佐藤 慎之介

Movie Production Manager

倉持 悠平

Movie Director / Offline Editor

桐生 久也

Casting

長瀬 威郎

Photographer

青柳 圭介

Retoucher

坂本 直樹

CG Director