TAKANOME
TAKANOME was born with the belief of pursuing only "deliciousness", and has brought various innovations to the sake industry. Deliciousness means a taste that can be experienced with all five senses. Not only is the taste thoroughly meticulous, but the space, the pairing with the food, the connection with the people, and even the moment of bringing the food to your mouth are all part of the experience for us.
About
Timeline
2020-Present
Industry
Japanese Sake
Location
Tokyo / Yamaguchi
Goal & Objectives
01
Creating a brand strategy for new product
02
E-Commerce development based on brand design
03
Renewal of logo, Package, Brand Book, Delivery Box, Shop Bag
Idea & Key insight
01
ブランドスプリントによるブランドの主義・アイデオロジーの形式知化
02
伝統の継承と、既成概念を覆す革新との融合をコンセプトにブランドイメージを昇華
03
情緒性を意識しながらも機能性・操作性を損なわないコマース体験の設計
Information
Kentaro Kanayama
Strategic Planner / Project Manager
Ryosuke Tomita
Art Direction / Package Design
Kaho Nagao
Web Design / Graphic Design
Keita Yamada
Developer
Yansu Kim
Photographer
Mitsumasa Kataoka
Shooting Assistant
Koudai Kurosawa
Shooting Assistant
Shinya Kyono / 福永紙工株式会社
Packaging Direction
Tatsuo Sawazaki / 株式会社山田写真製版所
Printing Direction
