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BEES&HONEY.inc / Brand & Design Consulting Firm

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©B&H ーBrand Design Group

TAKANOME

TAKANOME was born with the belief of pursuing only "deliciousness", and has brought various innovations to the sake industry. Deliciousness means a taste that can be experienced with all five senses. Not only is the taste thoroughly meticulous, but the space, the pairing with the food, the connection with the people, and even the moment of bringing the food to your mouth are all part of the experience for us.

About

Timeline

2020-Present

Industry

Japanese Sake

Location

Tokyo / Yamaguchi

Goal & Objectives

01

Creating a brand strategy for new product

02

E-Commerce development based on brand design

03

Renewal of logo, Package, Brand Book, Delivery Box, Shop Bag

Idea & Key insight

01

ブランドスプリントによるブランドの主義・アイデオロジーの形式知化

02

伝統の継承と、既成概念を覆す革新との融合をコンセプトにブランドイメージを昇華

03

情緒性を意識しながらも機能性・操作性を損なわないコマース体験の設計

Information

Team

Kentaro Kanayama

Strategic Planner / Project Manager

Ryosuke Tomita

Art Direction / Package Design

Kaho Nagao

Web Design / Graphic Design

Keita Yamada

Developer

Yansu Kim

Photographer

Mitsumasa Kataoka

Shooting Assistant

Koudai Kurosawa

Shooting Assistant

Shinya Kyono / 福永紙工株式会社

Packaging Direction

Tatsuo Sawazaki / 株式会社山田写真製版所

Printing Direction