UZU
UZU is a new brand born from Flowfushi. While developing items that have overturned the beauty industry's common sense with mascaras and lip glosses, the company announced the end of the brand with the end of 2018. B & H was in charge of the digital design of the launch of the new brand UZU with a view to global development as a new step-up.
About
Timeline
2018 ー 2019
Industry
Cosmetic Industry
Location
Newyork, Tokyo
Goal & Objectives
01
Strategy for launching a new brand
02
A website that can attract customers
03
Architect the Brand new Digital Experience
Idea & Key insight
01
ブランドの世界観を表現するインタラクティブ
02
まだ体験したことのないECサイト
03
キャンペーンに連動したLP制作
Information
Genki Imamura
Strategic Planner
Hidetoshi Hara
Art Director
Naoki Tsuchiya
Designer
Takaaki Sato
Developer
Mitsugu Takahashi
Developer
