It just alters your entire existence

Joel Tudor

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©B&H ーBrand Design Group

UZU

UZU is a new brand born from Flowfushi. While developing items that have overturned the beauty industry's common sense with mascaras and lip glosses, the company announced the end of the brand with the end of 2018. B & H was in charge of the digital design of the launch of the new brand UZU with a view to global development as a new step-up.

About

Timeline

2018 ー 2019

Industry

Cosmetic Industry

Location

Newyork, Tokyo

Goal & Objectives

01

Strategy for launching a new brand

02

A website that can attract customers

03

Architect the Brand new Digital Experience

Idea & Key insight

01

ブランドの世界観を表現するインタラクティブ

02

まだ体験したことのないECサイト

03

キャンペーンに連動したLP制作

Information

Team

Genki Imamura

Strategic Planner

Hidetoshi Hara

Art Director

Naoki Tsuchiya

Designer

Takaaki Sato

Developer

Mitsugu Takahashi

Developer

Executions