God is in the details

Mies Van der Rhoe

BEES&HONEY.inc

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©B&H ーBrand Design Group

FIL Food

FIL is a brand to prove the hypothesis that people and people, people and nature, strong links between people and things will give us the richness in the true sense, real brands I have the idea of continuing to ask myself what something is rich. We are responsible for producing the entire brand such as strategy, architecture, furniture, goods, graphics, etc. from the thought of the brand.

About

Timeline

2017 ー Present

Industry

Retail Goods

Location

Kumamoto, Japan

Goal & Objectives

01

Development and sale of products using Herb tea

02

Improvement of FIL brand

03

Establishment of new brand categories

Idea & Key insight

01

collaboration with applemint farm

Information

Team

Genki Imamura

Strategic Planner

Ryosuke Tomita

Art director

Kentaro Kanayama

Project Manager

Kenichi Aikawa

Photographer

Executions