I think, therefore I am

René Descartes

BEES&HONEY.inc

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©B&H ーBrand Design Group

FIL

FIL is a brand to prove the hypothesis that people and people, people and nature, strong links between people and things will give us the richness in the true sense, real brands I have the idea of continuing to ask myself what something is rich. We are responsible for producing the entire brand such as strategy, architecture, furniture, goods, graphics, etc. from the thought of the brand.

About

Timeline

2017 ー Present

Industry

Retail Goods

Location

Kumamoto, Japan

Goal & Objectives

01

Development and sale of products using essential oils

02

Improvement of Oguni cedar brand

03

Fablab launch and operation design in Minamioguni-mach

Idea & Key insight

01

Creating a vision for the future with unique characteristics that make use of regional strengths and features

02

We embodied the scene that we want to make in the future Tama River basin with infograph or scene visual

03

Through the tooth web design, I asked the world how to embody the vision

Information

Team

Genki Imamura

Strategic Planner

Kentaro Kanayama

Project Manager

Ryosuke Tomita

Art director

Masahiro Ryohara

Public Relation

Yosuke Kinoshita

Interior & Furniture design

Yusuke Noguchi

Interior & Furniture design

Hiroki Noma

Digital Creative Director

Misato Daikuhara

Creative Developer

Kenta Toshikura

Creative Developer

Hikaru Mugita

Product Designer

Kohki Shiraishi

Product Director

Naoko Oshima

Architect

Shunsuke Imanaka

Photo director

Chani Kim

Photographer

Yusuke Onitsuka

Photographer

Kenichi Aikawa

Photographer

Shohei Fujiwara

Stylist

AG

Hairmake

Ryuki Yasui

Flower artist

Architect Design

1

Youbi inc

2

Youbi inc

Interior Design

1

Yosuke Kinoshita

2

Yosuke Kinoshita

3

Yosuke Kinoshita

4

Yosuke Kinoshita

Visual Design

1

Winter

2

Spring

3

Summer

4

Autumn

Package Design

1

Epsom Salt

2

Aroma Candle

3

Epsom Salt

4

Aroma Goods

Executions

Impact & Recognition

Selling at Actus

Started selling FIL's furniture line, MASS series, at Actus's directly managed store

Designart Tokyo 2017

Exhibition of furniture & photography by FIL at artless appointment gallery

Event at Snow Peak

In charge of the setting of the Glamping area, the decoration of the venue and the fragrance in the guest room

Number of Free PR

45 Media

otonaMUSE

Magazine

2019 May

Toyokeizai Online

Web Magazine

2018 July 3th

MINI Japan

Instagram

2018 March 30th

PAVONE VOL.46

Magazine

2018 March 13th

Pen Magazine International

Web Magazine

2018 March 7th

Kurashi - Vol.02

Magazine

2018 February 8th

FRaU

Magazine

2018 February

Unleash

Web Magazine

2018 January 26th

ONESTORY

Web Magazine

2017 December 26th

Web Designing

Magazine

2017 December 24th

PEN

Magazine

2017 October 24th

JDN

Web Magazine

2017 October 10th

Discover Japan

Magazine

2017 September 12th

OPENERS

Web Magazine

2017 September 1th

Designboom

Web Magazine

2017 August 31th

Design Milk

Web Magazine

2017 August 22th

Mindsparkle Mag

Site of the day

2017 August 17th

muuuuu.org

Web Design Archive

2017 August 8th

Colocal

Web Magazine

2017 August 5th

HITSPAPER

Web Magazine

2017 August 4th

Voice from Clients

Shunsuke Anai

FIL - Foreque Founder

FILのブランディング、クリエイティブディレクション、パッケージデザインを担当いただきました。林業という彼らにとっては未知ではないかと思う分野に対して、依頼するには若干の躊躇があったのは事実でした。しかし活動拠点となる阿蘇・南小国町まで何度も足を運んでもらいました。”ブランドは何故存在し、どこを目指していくのか。” 弊社は勿論、この土地が持つリソースや可能性についてお互いの意見をぶつけ合い、イデオロギーの策定だけに偏らず、クリエイティブな視野・哲学も含めたスケールの中でプロジェクトを進めることができています。