FIL
FIL is a brand to prove the hypothesis that people and people, people and nature, strong links between people and things will give us the richness in the true sense, real brands I have the idea of continuing to ask myself what something is rich. We are responsible for producing the entire brand such as strategy, architecture, furniture, goods, graphics, etc. from the thought of the brand.
About
Timeline
2017 ー Present
Industry
Retail Goods
Location
Kumamoto, Japan
Goal & Objectives
01
Development and sale of products using essential oils
02
Improvement of Oguni cedar brand
03
Fablab launch and operation design in Minamioguni-mach
Idea & Key insight
01
Creating a vision for the future with unique characteristics that make use of regional strengths and features
02
We embodied the scene that we want to make in the future Tama River basin with infograph or scene visual
03
Through the tooth web design, I asked the world how to embody the vision
Information
Genki Imamura
Strategic Planner
Kentaro Kanayama
Project Manager
Ryosuke Tomita
Art director
Masahiro Ryohara
Public Relation
Yosuke Kinoshita
Interior & Furniture design
Yusuke Noguchi
Interior & Furniture design
Hiroki Noma
Digital Creative Director
Misato Daikuhara
Creative Developer
Kenta Toshikura
Creative Developer
Hikaru Mugita
Product Designer
Kohki Shiraishi
Product Director
Naoko Oshima
{:ja}Architect{:}{:en}Architect{:}
Shunsuke Imanaka
Photo director
Chani Kim
Photographer
Yusuke Onitsuka
Photographer
Kenichi Aikawa
Photographer
Shohei Fujiwara
Stylist
AG
Hairmake
Ryuki Yasui
Flower artist
1
Youbi inc
2
Youbi inc
1
Yosuke Kinoshita
2
Yosuke Kinoshita
3
Yosuke Kinoshita
4
Yosuke Kinoshita
1
Winter
2
Spring
3
Summer
4
Autumn
1
Epsom Salt
2
Aroma Candle
3
Epsom Salt
4
Aroma Goods
Impact & Recognition
Selling at Actus
Started selling FIL's furniture line, MASS series, at Actus's directly managed store
Designart Tokyo 2017
Exhibition of furniture & photography by FIL at artless appointment gallery
Event at Snow Peak
In charge of the setting of the Glamping area, the decoration of the venue and the fragrance in the guest room
Number of Free PR
45 Media
otonaMUSE
Magazine
2019 May
Toyokeizai Online
Web Magazine
2018 July 3th
MINI Japan
2018 March 30th
PAVONE VOL.46
Magazine
2018 March 13th
Pen Magazine International
Web Magazine
2018 March 7th
Kurashi - Vol.02
Magazine
2018 February 8th
FRaU
Magazine
2018 February
Unleash
Web Magazine
2018 January 26th
ONESTORY
Web Magazine
2017 December 26th
Web Designing
Magazine
2017 December 24th
PEN
Magazine
2017 October 24th
JDN
Web Magazine
2017 October 10th
Discover Japan
Magazine
2017 September 12th
OPENERS
Web Magazine
2017 September 1th
Designboom
Web Magazine
2017 August 31th
Design Milk
Web Magazine
2017 August 22th
Mindsparkle Mag
Site of the day
2017 August 17th
muuuuu.org
Web Design Archive
2017 August 8th
Colocal
Web Magazine
2017 August 5th
HITSPAPER
Web Magazine
2017 August 4th
Voice from Clients
Shunsuke Anai
FIL - Foreque Founder
FILのブランディング、クリエイティブディレクション、パッケージデザインを担当いただきました。林業という彼らにとっては未知ではないかと思う分野に対して、依頼するには若干の躊躇があったのは事実でした。しかし活動拠点となる阿蘇・南小国町まで何度も足を運んでもらいました。”ブランドは何故存在し、どこを目指していくのか。” 弊社は勿論、この土地が持つリソースや可能性についてお互いの意見をぶつけ合い、イデオロギーの策定だけに偏らず、クリエイティブな視野・哲学も含めたスケールの中でプロジェクトを進めることができています。