Good Design is Goodwill

Paul Rand

BEES&HONEY.inc

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©B&H ーBrand Design Group

IWAI

Iwai is a wedding hall that Crazy inc starts operation for the first time. Are wedding common sense really thinking about the guest? The idea of ​​IWAI started from such a question. The guest has to be seated for a long time and can not talk freely with the bride and groom. The president's greetings are long and everybody just eat the food at wedding party. The purpose of this project is to create an essential celebration place by having important guests delight by addressing each and every question of this style that has always been considered commonplace. B&H has supported a wide range of areas such as strategy, concept design, copy writing, brand-wide design, graphics, photography, websites and more.

About

Timeline

2018 ー 2019

Industry

Bridal Industry

Location

Omotesando, Tokyo

Goal & Objectives

01

Strategy for launching a new brand

02

A website that can attract customers

03

Perception that it is different from other wedding halls

Idea & Key insight

01

Guest centered wedding

02

Expression that makes use of philosophy

03

Insight to celebrate the"EN"

Information

Team

Genki Imamura

Brand designer

Yurie Midorikawa

PM・director

Junichi Takada

Chief Art director

Ryosuke Tomita

Art director

Ryota Hisano

Graphic Designer

Mitsugu Takahashi

Developer

Shunsuke Imanaka

Photo Director

AG

Hairmake

Shohei Fujiwara

Stylist

Enzo

Photographer

Akio Hara

Web producer

Executions