kuwana ophthalmology + neurosurgery clinic
kuwana ophthalmology + neurosurgery clinic was opened in August 2020 in the town of Shimizu-Cho, Sunto-Gun, Shizuoka. They are provide community-based medical care based on the concept of "leading".
Goal & Objectives
01
Creating a brand strategy for new clinic
02
Website development based on brand design
03
Creation of a signage system with in-hospital communication design in mind
Idea & Key insight
01
ブランドスプリントによるブランドの主義・アイデオロジーの形式知化
02
店舗建築と連動した、コンセプトを感じる総合的なブランドのイメージの訴求
03
クリニック業界の既存イメージを覆す洗練された佇まいの訴求
Information
Genki Imamura
Strategic Planner
Kentaro Kanayama
Director, Project Manager
Ryosuke Tomita
Creative Director
Naoki Tsuchiya
Art Director, Designer
Keita Yamada
Web Developer
Yaesu Kim
Photographer
Masaki Kawashima
Architecture（Matsuyama Architect and Associates）
