If I have seen further it is by standing on the shoulders of Giants.

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MAISON CACAO

MAISON CACAO is a Japanese chocolate brand established in Kamakura, Japan. They continue to create "unknown" chocolates with an insistence on creating products that no one has ever encountered before and providing an amazing experience.

About

Timeline

2020

Industry

Chocolate

Location

Kamakura, Kanagawa

Goal & Objectives

01

Brand design based on ideology.

02

Unification of corporate and product brands.

03

Construction of a design system.

Idea & Key insight

01

旅による知の探究と既知の組み合わせ×アートとサイエンスの掛け合わせがMAISON CACAOの価値の源泉

02

顧客を惹きつける要素はCreator,Innocent、根源的に持っているものはExplorer,Hero,Outlaw、今後強めていきたいのはLover,Sage

03

組織、社員、顧客にとってのの「未知」をベースに、商品や体験を創造していく

Information

Team

Genki Imamura

Brand Designer

Kentaro Kanayama

Director

Ryosuke Tomita

Art director / Designer

Yayoi Otani

Designer

Naoki Tsuchiya

Designer

Keita Yamada

Web Developer

Yansu Kim

Photographer

Shunsuke Imanaka

Shooting Director

AG

Hair Make

Syohei Fujinaga

Stylist

Kana Nagashima

Hand Model

Takako Nagai

Writer