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René Descartes

BEES&HONEY.inc

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©B&H ーBrand Design Group

kuwana ophthalmology + neurosurgery clinic

kuwana ophthalmology + neurosurgery clinic was opened in August 2020 in the town of Shimizu-Cho, Sunto-Gun, Shizuoka. They are provide community-based medical care based on the concept of "leading".

About

Timeline

2020

Industry

Medical Clinic

Location

Shizuoka, Japan

Goal & Objectives

01

Creating a brand strategy for new clinic

02

Website development based on brand design

03

Creation of a signage system with in-hospital communication design in mind

Idea & Key insight

01

ブランドスプリントによるブランドの主義・アイデオロジーの形式知化

02

店舗建築と連動した、コンセプトを感じる総合的なブランドのイメージの訴求

03

クリニック業界の既存イメージを覆す洗練された佇まいの訴求

Information

Team

Genki Imamura

Strategic Planner

Kentaro Kanayama

Director, Project Manager

Ryosuke Tomita

Creative Director

Naoki Tsuchiya

Art Director, Designer

Keita Yamada

Web Developer

Yaesu Kim

Photographer

Masaki Kawashima

Architecture(Matsuyama Architect and Associates)